Who We Are

Settle is on a mission to make buying inventory super easy. Since the company's inception in 2019, we've been building a cashflow management platform that allows founders and small business owners to more easily manage their company's financial health with a mix of accounts payable and flexible financing tools. We already work with some amazing brands that you probably know and love, like Branch Furniture, Olipop, Truvani, Starface, and Ghia.

Check us out in On Deck's Top Companies of 2023, Forbes' Next Billion-Dollar Startups, Techcrunch and this Kleiner blog post.

About the role:

This role serves as the crucial link between our product and marketing strategies, ensuring success in go-to-market (GTM) efforts. As the product evangelist, you will lead and motivate the team to launch products and features effectively, meeting GTM goals. You will deeply understand our customers, including their decision-making processes, and use market evidence and insights to shape marketing strategies, product positioning, and messaging that resonate with our audience. This role offers a hands-on opportunity during a significant growth phase for Settle, where you'll help deploy cross-channel campaigns and expand our customer base, with opportunities for scope expansion.
What you'll do:

Drive measurable impact to the business through marketing strategies that support our product roadmap which deliver customer acquisition, activation, retention, and cross-selling with Product, Customer Success, and Revenue/Sales enabling the sales team to activate new customers with key product solutions
Develop product positioning, value props, messaging and testing plan that resonate with our target customer personas, with input from Product Management
Customer intelligence-be the expert on our customers, who they are, how they buy and their key buying criteria to create buyer journeys - then proactively synthesize and share and update our personas accordingly
Use customer voice to inform and provide feedback loop to product management team, alongside CS and Sales, to ensure prioritization within roadmap build to aid conversion
Understand the competitive landscape-be an expert on our competition and how they are positioned and create succinct training content to aid with sales or marketing channels and be the thought leader within GTM on staying ahead
Plan and lead marketing plan for all products and features releases, as appropriate, with product management team, including ideation on channels, tier-appropriate activities to support the acquisition and conversion of new pipeline and backbook attachment rates. Manage the cross-functional execution of the GTM plan.
Create, script, content supporting product-GTM goals in the form of video, blog, SEO, product and pricing web pages, online demos. Webinars a bonus. Work with marketing team to produce and release
Continuously report and assess the effectiveness of the marketing programs that support products, and create reporting and actions to optimize.
Understand and support sales teams; train them on the problems we solve for our buyers and users; develop and shape external collateral and training to focus on key narrative and talking points

What You'll Need:

6+ years experience in a b2b SaaS marketing role, preferably in DTC/e-comm, supply chain, or inventory-related service, closely aligned with product management
Familiar with marketing, CRM, and sales tools such as Husbpot, Chorus, and Google Analytics, Spyfu or other domain analyzers
Exceptional ROI-tracking and marketing performance analytics, able to prove what is -or isn't-working
Strong public speaker, executive presence, and presentation skills
Strong writer and previous experience creating content, videos, webinar, training
Excellent people and leadership skills to bring together cross-functional teams and third parties
Research, surveying, and scripting skills for customer insights
Experience managing agencies or freelancers
Excellent at identifying gaps and asking questions to find a solution (rather than waiting for a solution to fall into your lap)

Compensation:

This role has an annual starting salary range of $122,000 - $153,000 + equity + benefits. Actual compensation is influenced by a wide array of factors including but not limited to your individual skills and experience.

Benefits & perks that we offer:

Unlimited PTO
Flexible and remote work culture
Competitive compensation and equity
Health, dental, and vision coverage for you and your dependents
Lunch & commute reimbursement when working in the NYC office located near Union Square
$500 home office set up reimbursement
$2500 annual growth and development stipend
$50 monthly food delivery gift card
401k
Brex company card
HSA/FSA
WeWork membership
ERG groups e.g. LGBTQIA+, Women @ Settle, and more!
Employee Referral Program
Team building events

Our Commitment to You

At Settle we know that cultivating diversity and fostering an inclusive work environment is critical to our impact and success. We create an environment where no individual is advantaged or disadvantaged because of their background. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.

With a commitment to maintaining a bias-free environment in which harassment is prohibited, we respect cultural diversity and comply with the laws of the places in which we operate. We expect our business partners, suppliers, clients, and all of our team members to uphold these commitments.

Settle

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