The Shubert Organization is America's oldest professional theatre company and the largest theatre owner on Broadway. Since the dawn of the 20th century, Shubert has operated hundreds of theatres and produced hundreds of plays and musicals both in New York City and throughout the United States. Shubert currently owns and operates 17 Broadway theatres, six off-Broadway venues, and the Forrest Theatre in Philadelphia.
Shubert delivers innovative marketing and ticket to Broadway shows via its data-fueled marketing services, robust customer data platform and ticketing technologies including: Telecharge, API distribution pipelines and private-label technology - offering unparalleled distribution and marketing to the theatre industry and beyond. Its consumer-facing brands-Telecharge for retail ticket sales and Broadway Inbound for tour operators and the travel industry-sell millions of tickets each year.
JOB TITLE: Data Director
SALARY: $150,000 to $200,000 per year depending upon experience and skills.
SCHEDULED HOURS: 10:00a.m. - 6:00p.m. Monday through Friday. Ability to work overtime per business necessity is required.
ESSENTIAL FUNCTIONS WILL INCLUDE BUT NOT LIMITED TO: Reporting into the VP Marketing and Business Development, The Data Director will lead database growth initiatives, testing, optimization, and deployment strategies to enhance audience engagement and marketing segmentation. This role will oversee the operation and development of Shubert's reporting programs, providing actionable insights to internal stakeholders, producers, agencies, and general managers. The director will ensure seamless integration and efficient management of data platforms to support organizational goals and lead in the development of Shubert AI.
- Lead strategies to grow and optimize Shubert's marketing database, ensuring accuracy, scalability, and audience engagement.
- Oversee testing, deployment, and segmentation to improve campaign targeting and personalization.
- Lead AI infrastructure initiatives for Shubert business applications.
- Operate and develop Shubert's reporting programs to deliver actionable insights to internal stakeholders, producers, agencies, and general managers.
- Create and maintain dashboards and reports to monitor key performance metrics and campaign results through existing (and potentially new) data visualization platforms.
- Standardize and streamline data reporting processes across the organization for consistency and clarity.
- Oversee the integration, operation, and management of Shubert's data platforms to support marketing and reporting needs.
- Collaborate with vendors to ensure seamless platform functionality, regular updates, and adherence to service-level agreements.
- Manage a $1M+ annual budget for data platform expenses, ensuring efficient allocation and cost-effective integration.
- Track and reconcile expenses, negotiate contracts, and provide detailed financial reporting.
- Partner with internal teams, agencies, producers, and general managers to align data strategies with organizational goals.
QUALIFICATIONS REQUIRED:• Proven experience in database growth, deployment, testing, and optimization.
• Expertise in managing customer data platforms (CDPs) and marketing databases.
• Strong knowledge of data reporting tools (e.g., Tableau, Power BI, Google Analytics).
• Familiarity with and knowledge of LLM platforms (e.g., ChatGPT, Gemini, Grok, LLaMA, Claude Ai)
• Ability to provide actionable insights and create detailed reports for multiple stakeholders.
• Experience managing an annual vendor/technology budget, including platform expenses and vendor contracts.
• Knowledge of cost-efficiency strategies for data tools and platform integrations.
• Skilled in collaborating with internal stakeholders and external data stakeholders (familiarity with Broadway stakeholders a plus - agencies, producers, and general managers).
• Ability to manage multiple data platform projects simultaneously and meet deadlines.
• Proficiency in SQL, data warehousing, and APIs for integrations.
• Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot).
• Understanding of audience segmentation, targeting, and engagement strategies.
• Ability to lead cross-functional teams and communicate effectively with technical and non-technical stakeholders.
• Mentorship skills to guide junior team members on data-related projects.
• Degree in Marketing, Data Science, Business, or a related field (Master's preferred) or a combination of formal education and training that demonstrates a strong ability to perform the position.
We offer a competitive salary and a superior benefits package (Paid Health Insurance by the company for employees only - employees contribute toward dependent premiums, 401(k) Savings Plan with Company Match, Pension Plan, Paid Time Off, etc.).
WE ARE AN EQUAL OPPORTUNITY EMPLOYER: It has been and will continue to be the policy of The Shubert Organization, its subsidiaries, and affiliates to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, disability, genetic information, sex, gender, gender expression, sexual orientation, national origin, military or veteran status, or any other legally protected categories.
We believe that diversity and inclusion are critical to our future and our mission - creating a foundation for a creative workplace that leads to innovation, growth, and profitability, for both our employees and our business.
We strongly encourage people of color, women, indigenous people, lesbian, gay, bisexual, transgender, queer and non- binary people, veterans, parents, people from marginalized communities, and individuals with disabilities to apply. As an Equal Opportunity Employer, we welcome everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know.
For our full statement and goals for
EQUITY AND INCLUSION at The Shubert Organization, please visit https://shubert.nyc/press/edi-statement-92920/
