We are seeking a dynamic and experienced Senior Marketing Campaign Manager to join our clients team. The ideal candidate will have a strong background in executing 3rd party trade shows and conferences with a focus on lead generation (MQLs) and proficiency in using SalesForce. This role involves developing and executing integrated marketing campaigns targeting c-suite and senior decision-makers through bespoke initiatives.
Key Responsibilities:
- Develop and execute integrated marketing campaigns to engage c-suite and senior decision makers through bespoke, 1-to-1 and 1-to-few initiatives.
- Engage customers using bespoke marketing channels such as Webinars, Direct Mail, 3rd Party Events, and 1st Party Executive Engagement Events.
- Manage relationships with internal Marketing, Sales, Sales Enablement, and Product stakeholders, as well as external agencies and partners to define, manage, and prioritize work.
- Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance.
- Plan and execute 3rd party trade shows and conferences to generate Marketing Qualified Leads (MQLs) for sales follow-up.
- Utilize SalesForce to manage and track leads, ensuring seamless integration and handoff to the sales team.
Qualifications:
- Proven experience in executing 3rd party trade shows and conferences with a focus on lead generation (MQLs).
- Strong proficiency in SalesForce.
- Experience in developing and executing integrated marketing campaigns targeting c-suite and senior decision-makers.
- Excellent relationship management skills, with the ability to work effectively with internal stakeholders and external partners.
- Strong analytical skills to compile, analyze, and present performance metrics and identify opportunities for improvement.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and prioritize work in a fast-paced environment.
Preferred Qualifications:
- Experience with bespoke marketing channels such as Webinars, Direct Mail, and Executive Engagement Events.
- Knowledge of the latest marketing trends and best practices.
The target hiring compensation range for this role is the equivalent of $44-$48 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.
PDN-9c6038d0-2a27-43f9-89bd-bf5297235e97