ABOUT THE COMPANY
Headquartered in Irvine, California, Silk is an award winning digital agency specialized in B2B commerce. We deliver expert end-to-end solutions and services backed by the industry's leading eCommerce platforms. With over fifteen years of experience, Silk's innovative solutions consistently transform conventional storefronts into immersive and engaging experiences that drive higher conversion rates and fuel long-term customer loyalty. Our pioneering team of skilled software engineers, architects, interaction designers, and digital marketers is dedicated to delivering transformative results with extensive experience, and unwavering commitment.
JOB DESCRIPTION
Are you a strategic thinker, passionate about driving digital innovation and transformation? Silk is seeking a highly skilled Digital Strategist to join our dynamic team. You will help shape our digital strategy, drive growth, and lead cross functional teams to help our customers achieve their strategic objectives. If you excel at developing and executing digital strategies and are ready for a new challenge, we want to hear from you.
Responsibilities:
- Strategy Development: Collaborate with clients and internal teams to develop comprehensive digital strategies that align with business objectives and drive measurable results.
- Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns, ensuring they are delivered on time and within budget.
- SEO/SEM: Oversee SEO and SEM strategies to improve organic search rankings, drive traffic, and increase conversions.
- Content Marketing: Develop and manage content marketing strategies that engage and convert target audiences across various digital platforms.
- Social Media Management: Create and execute social media strategies that enhance brand visibility, engagement, and customer loyalty.
- Analytics and Reporting: Utilize analytics tools to monitor and analyze the ROI of marketing recommendations, providing actionable insights for continuous improvement.
- Client Collaboration: Work closely with clients to understand their business goals, providing strategic guidance and regular updates on campaign progress.
- Industry Trends: Stay current with the latest digital marketing trends, tools, and best practices, ensuring Silk remains at the forefront of the industry.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field
- 5+ years of digital marketing experience or similar role
- Proven track record of successful digital strategies
- Google Analytics Certified
- Strong understanding of SEO, SEM, content marketing, and analytics
- Excellent analytical, organizational, and project management skills
- Exceptional communication and interpersonal skills
- Experience with a variety of tools like Google Analytics, Google Ads, Google Data Studio, Salesforce Marketing Cloud, Pardot, HubSpot, Active Campaign, SEMrush, Screaming Frog SEO Spider, Adobe Target