Marketing Manager, Retail

Calgary, Alberta

Join us to enhance your personal and professional growth, build meaningful connections, and give back to the communities we call home. BGO Properties is one of Canada's premier providers of commercial property management and leasing services. With a portfolio of over 400 properties, totaling more than 67 million square feet of commercial and residential space, we've been trusted by clients for over 30 years to deliver real estate solutions.

As part of the global BGO family, we combine international expertise with local market knowledge to deliver world-class services. Our team of real estate professionals works across office, industrial, retail, and multi-family sectors, ensuring every property becomes a preferred destination choice for tenants.

Whether you're just starting out or are a seasoned professional, you'll find opportunities for professional growth, ongoing learning, and leadership development.

Don't just work anywhere - come build tomorrow together with us.

The opportunity:

The incumbent will report to the Vice President, Retail Marketing and Specialty Leasing and be working closely with BGO's Leasing, Operations and Marketing teams, to develop and execute a strategic marketing strategy for an identified portfolio of retail properties including NorthHill Centre and a number of open air assets.

What you will do:

Plan and execute targeted, cost-efficient annual Marketing Plan for the centre(s) that utilizes marketing funds to increase traffic, increase merchants' sales, and increase market share within a specified trade area.
Promote the shopping centre consistent with established goals and revenue objectives
Develop short and long-term marketing strategies
Plan and execute appropriate advertising campaigns, merchandising events, promotional activities and public relations programs
Co-ordinate tenant and customer relations and implement a comprehensive communications strategy
Consider and include an active ancillary income program including opportunities for sponsorships and partnerships to support and supplement the property brand and marketing budget.
Develop a media relations plan and strategy
Negotiate media and contracts as applicable
Enhance and foster strong merchant relationships and participation levels
Stay abreast of impending site redevelopment plans / new tenant openings
Plan and execute a well-rounded program to capitalize on incoming tenancies
Ensure site redevelopment projects are communicated to reduce impact to tenant and merchant experience
With the VP Specialty leasing, support a strategic Specialty Leasing & Partnership Program for the assigned portfolio to maximize income and partnership marketing opportunities for designated sites.
Work with each centres leadership teams to develop a program that encompasses short term in-line leasing, pop-up programming, 3rd party events & partnerships in support of each centres merchandising, branding, and income strategies
Identify / create partnership / sponsorship opportunities that will support a positive customer experience and contribute positively to net operating income of each asset
Develop relationships with brand and agency partners to utilize the BGO portfolio as part of their brand and marketing activation programs; sell the assets as a marketing medium.
Manage and grow existing accounts, and source / develop new income opportunities in the areas of short term and seasonal tenancies, pop up shops and activations and customer services
Review and provide regular updates / input on the SL budgets and programs
Additional duties as assigned

Budgeting & Reporting

Prepare promotion fund budget and support schedules including control of funds through established accounts payable procedures
Prepare monthly marketing reports and explain variances
Code and process centre marketing payables and analyze variances
Prepare and track Specialty Leasing income budget

Management

Work co-operatively with other management staff and provide leadership and direction to mall service staff
Foster positive tenant, consumer, community and philanthropic relationships
Initiate market research programs and keep current on market area changes, consumer and business trends as well as industry and competitive activities
Keep management office, mall staff and merchants informed of advertising schedules, mall events, etc.
Plan and execute special projects as required
Project the centre's image in line with BGO Retail Services posture as a good corporate citizen and business leader in the community

Sustainability

Embrace and pro-actively support BGO's culture of environmental sustainability, and corporate and social responsibility.

Who you are / what you bring:

Post-secondary degree with a Marketing, Communications, or Business Major
Minimum Five years direct marketing and / or sales and partnership experience (Shopping marketing experience is an asset).
Excellent interpersonal skills and a positive attitude
Strategic and proactive thinker
Reliable transportation and ability to actively participate in mall events and set up
Knowledge of retail industry and branding tactics an asset
Relationship Skills - Superior oral and written communication and presentation skills; ability to develop and sustain cooperative working relationships at all levels; ability to exercise confidentiality
Organizational/Multi-Task Skills - Ability to allocate one's time effectively, work under pressure and manage tight deadlines; ability to handle multiple demands and competing priorities, and adapt to new ideas and constant changes
Computer Skills - Strong skills in Word, Excel, PowerPoint and multiple graphic/publisher programs. Well versed in Social Marketing opportunities
Social Media - Experience with the implementation and management of Social Media would be preferred.

We thank all applicants for their interest in employment with BGO(Canada) LP, however only those selected for an interview will be contacted.

At BGO, we recognize that each employee's unique experiences, perspectives, and viewpoints strengthen our ability to create and deliver the best value to our clients, partners, and stakeholders/investors. Therefore, we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply to our career opportunities.

BGO is committed to equitable hiring practices, and we welcome the opportunity to discuss accommodation and ensure fairness and equity in our hiring process. If you require accommodation, please email us at [redacted] and include: Job posting number, your name and your preferred method of contact.

BentallGreenOak jobs

Marketing Manager- Retail