Purpose of Role
• The Analytics Technology branch of the Business Analytics Team focuses on data capture, tool administration, and data architecture/enablement of global web and mobile app data for Client. The mission of Analytics Technology is to govern, centralize, and democratize ecomm data sources to enable a holistic view of our shoppers (not just buyers). This foundation enables running analytics at scale, eComm insights, and advancing the capabilities of all analytics teams.
• s the Integrations Analyst, you will support the Product Owner and Admin in overall tool and report suite governance as well as integrations with other tools and data sources to govern and enhance analytics capabilities. During the holiday season you will use your analytics expertise to support the Reporting branch of the Business Analytics Team to maintain reporting and resolve business questions as needed. You will analyze data completeness and accuracy across report suites and communicate findings clearly so that the Product Owner can take appropriate actions to support the business.
Your Impact
• s the need for reporting and tagging support decreases, you'll have the opportunity to leverage your technical expertise to implement, configure, and administer Adobe Analytics. You will assist the Product Owner by analyzing and documenting the downstream impacts of multiple projects and will be responsible for communicating timelines and impacts for each workstream within the projects. The ability to write and follow process workflows and create clear documentation are important in this role. This role must be knowledgeable in dministration of classification rules, processing rules, data feeds/sources, and design of custom variables. This role supports the Product Owner in data privacy & security duties and will serve as the backup for the admin to cover PTO in the future.
Qualifications
Required
• Passionate about data and a champion for analytics governance and enablement to support 300+ global business users in the tool
• Must be willing to be online or on-call for part of the Thanksgiving weekend in 2024
• Expert at using Adobe Workspace and hit-level data to troubleshoot tagging implementation and answer business questions
• Previous experience with tag managers, specifically Tealium and Adobe Data Collection (Launch)
• Reliable partner to deliver updates on project status, collaborator, and strong communication skills
• Deep understanding of the reporting & analytics capabilities within Adobe Analytics, including Report Builder, Analysis Workspace, Data Warehouse, Processing Rules, Marketing Attribution, and Classifications
• bility to leverage Adobe to validate final analytics solutions and to train business users on new features and improvement
• Experience with extracting/analyzing back-end hit level data in SQL
Differentiators
• bility to interpret beacon tests from Adobe Assurance, Adobe Experience Platform Debugger, and Omnibug
• Demonstrated experience in process improvement and documentation
• Experience and confidence to serve as the bridge between business and technical, with the ability to anticipate downstream impacts and support affected stakeholders
• Previous experience with workflow tracking tools like Atlassian JIRA or Asana
• Experience with configuring Adobe variables, admin console, and which type of variable is best to capture metrics and dimensions
• Exposure to data layers, tag management, processing rules, and using context data variables in mobile app SDK implementations
