Job Details
Description
General Summary
The Marketing Analytics Manager is responsible for creating reports and other analytical tools to translate category, brand, and retailer-based insights into actionable and measurable short- and long-term strategies and plans for growth across the Reser’s brand portfolio.
Principle Duties and Responsibilities
- Works with the Director, Customer Marketing & Analytics, and Brand teams to support execution of strategic growth plans.
- Expert in syndicated research and analytical tools (e.g., Circana/IRI, ACNielsen, 84.51/Kroger) used to analyze and report on category performance, shopper behavior, market trends, and competitive activities, to identify key insights that inform marketing and sales strategies.
- Develops reports and frameworks to collect, analyze, and present internal and external data for review and distribution.
- Aligns with Brand and Sales teams to assess performance of brand and customer marketing campaigns, including but not limited to, promotion strategies, at-shelf merchandising tactics, and key trade initiatives.
- Collaborates across departments to provide critical analyses, reporting or special project work.
- Proactively reviews and reports on competitive channel activity for key brands, customers, and geographies.
- Works with Sales teams for preparation of key customer appointments, as needed.
- Leads category and sales channel research and custom database management.
Job Specifications
- Bachelor’s degree in Business Administration, Marketing or a related field and 7 or more years’ experience in marketing, category management, consumer insights; or MBA and 5 or more years’ experience performing market research preferred.
- Expert in syndicated marketing analytics tools and software platforms for consumer-packaged goods
- Proficient in data-driven decision-making and problem-solving skills.
- Strong understanding of consumer behavior, retail trends, and customer insights.
- Ability to convey stories using charts and graphs.
- Excellent project management and organizational skills, with ability to manage multiple projects simultaneously.
- Strong communication and presentation skills.
- Strong PC skills, with expertise in Microsoft Office Suite.
- Team player with the ability to collaborate cross-functionally.
- Results- and detail-oriented, curious, and driven to excellence.
Working Conditions
- Work is primarily performed in an office environment with periods of sitting at a desk working on a computer.
- May spend up to 10% of time on travel.
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